BRAIN WRITING. . . A 21st Century Technique

A tool developed by innovative geniuses

It was the late Richard Feynman, the Nobel Prize winner in physics, who was the person
reputed to have first developed the "brainwriting method" for allowing multiple ideas to
develop at the same time in a group thinking exercise.

He was a professor of theoretical physics at Cornell and the California Insititute of
Technology, and was considered to be one of the great creative thinkers of the modern
age.  Some people still refer to him as the last great American genius.  Many of his students went on to win awards for their creative & innovative scientific thinking.

The brainwriting technique was then developed further by Horst Geschka when he
was directing an innovative research & development group at the Battelle Institute
in Germany.  The Battelle Insititute has been involved in some of the most innovative business developments in modern history.

Creative Group Thinking
for the rest of us

Although invented by geniuses, you don't have to be a genius to reap the rewards of
using the brainwriting method.  Unlike traditional "brainstorming," this process effectively
stimulates creative participation from everyone, even those who might be "creatively
reluctant."  

The method arranges for the ideas of each person in the group to stimulate the creative
thinking of everyone else.  It's this layered creative structure that sets it apart in it's
effectiveness and it's speed.  It is, without doubt, the fastest, most productive group
creative thinking method ever invented.  And yet, it's so very simple to learn, and simple
to use.

The key to getting great ideas is to generate a large volume of ideas, and then sort
out the "nuggets."  With brainwriting, an amazingly large volume of ideas can be
quickly generated on any work subject or work challenge. 

And, most importantly, this method allows the people who have generated the ideas
to quickly and visually evaluate them to determine the very best.  This is the key to
developing a sense of "buy-in" and "ownership" so necessary for your employees
to effectively implement the best of their ideas. 

The corporate suggestion box dates back all the way to 1868, and it's primary
shortcoming over the years has been the fact that the ideas placed in the "box" 
have always been kicked up to another level for evaluation.  No so with brainwriting!

Well implemented Ideas Are the Answer

Using the second part of the process they evaluated all the ideas, and chose 12 of them 
to organize into a strategic action plan. They used the "structural approach" -- also part
of what you'll learn in this workshop -- to create and implement their plan, and they
achieved their outcome in less than six months.

The people who learn the brainwriting tool and use it once, use it over and over again.